Many institutions dedicated to climate change, related environmental topics, and renewable energy have amazing initiatives and websites, but their social media strategy can be substantially enhanced. They have modest or low numbers of followers in their social media accounts (Twitter, Facebook, Linkedin, Instagram, YouTube, Google Plus, or some others) but, even worse, most of their posts have very low interaction (likes, comments, shares). They post, sometimes many posts per week, but they do not realize that they are almost talking in "empty auditoriums." Therefore, although their organizations have social media accounts, they do not have a real presence there. Besides, since some of their staff spend time writing or reviewing posts, and monitoring the reaction that those posts receive, their staff is wasting valuable time, and their institutions are therefore losing money. In today’s world, institutions do much better when they know how to sail the immense ocean of social media; otherwise they risk losing the attention of many people from Generation X, and furthermore may end out of touch completely with Millennials, and Generation Z or Post-Millennials, who spend hours online every day.
We evaluate, design, and implement a proper social media strategy for your institution in order to get your message out, not only by increasing the number of followers of your social media, but primarily by increasing the interactions (e.g., comments, likes, shares) in those accounts.
The deliverables will be:
Identify the strengths and weaknesses of your current social media strategy, including a comparison to other institutions similar to yours.
Design a strategy based on the activities/services and ideal audience for your initiative, in coordination with the website you have in place.
Supervise and advise (during a three-month period) on the implementation of the new social media strategy with your team or person responsible for your social media.
I have analyzed more than 600 institutions and companies that specialize in climate change, the environment, or renewable energy, or are dealing with other related topics such as smart cities (energy efficiency), wildlife, or plastics. I have looked carefully at their websites, but I have mainly analyzed their social media strategies. I have learned what works and what does not. Based on that knowledge and on my experience, I have designed a methodology to advise institutions –either international organizations, companies, foundations, or other NGOs.
Although my expertise is in economics (I hold a PhD and an MSc with many years of experience in the field; and currently I am the Vice President and Director of Market Intelligence of Emerging & Frontier Sp. z o.o.), I have also become an expert on climate change and social media and I have created one the most active Twitter accounts on climate change and renewable energy in the world (@pablorodas). There I have more than 49,000 followers, but more important is the strong interaction of retweets, comments and likes from my followers on the items I post (for example, my pinned tweet has more than 4,100 retweets and more than 4,300 likes). Most of the time, my Twitter account is classified among the 250 world top influencers on the environment, climate change and similar subjects according to Agilience, result that is quite significant taking into account that there are thousands of institutions, companies and people posting on those subjects. Another source, Right Relevance, ranks my account among the 50 top influencers in Europe on climate change, and the number 1 in Poland.
In Linkedin (Pablo Rodas Martini), I have reached 30,000 connections, the maximum allowed by Linkedin for not top influencers; of this number, more than 20,000 are scientists or other experts working on climate change, the environment and renewable energy (the rest are mostly economists). I deactivated my Facebook and Instagram accounts in order to focus on Twitter, but I am also knowledgeable on how to expand on those two platforms, and in others such as YouTube or Google Plus, Flickr, and Pinterest.
In summary, I am not a social media generalist, but someone passionate about climate change, the environment, and renewable energy, who speaks your language, and who has developed the keys to manage successful social media strategies. I offer a comprehensive package to increase your organization’s presence in social media, measured not only in number of followers, but also by the interaction (likes, comments, shares) that your followers have with yours posts. If you want to receive a proposal, please send me an email to email@example.com, providing me with the name and website of your company, and we will send you a formal proposal in no more than three working days.
Pablo Rodas-Martini, Ph.D., M.Sc.
Vice President & Director of Market Intelligence
Emerging & Frontier Sp. z o.o.
ul. Rondo ONZ 1
00-124 Warsaw, Poland
tel. (+48) 668-013-443
p.s. Pablo Rodas-Martini is also President (pro-bono) of a recently created European foundation for climate change, the environment and renewable energy, Gliese Foundation, based in Warsaw, Poland (Nowy Świat 33 lok. 13; 00-029 Warsaw, Poland).
Have a look to some of my social media statistics:
I have followers in almost all countries of the world.
Around 500,000 impressions per month.
30,000 connections in Linkedin (maximum allowed for non top influencers).
More than 1,500 professionals and entrepreneurs requesting to connect through Linkedin (people I can not accept it due to Linkedin ceiling).
More than 20,000 experts on climate change, the environment, renewable energy in my Linkedin network.